Cshmr- Class of 2020
Where are you guys from?
Benjamin: I’m from Martinique and Guyana and grew up in France Chris: I’m from Haitian descent and grew up in Montreal
How would you describe your style?
C: I would say that it’s very experimental, but we’re mainly centered around alternative RnB. We also do rap, trap, dancehall and afrobeats. We also have a bilingual approach, we like to play around with French and English.
What mindset are you in when making music?
B: We’re spontaneous but we’re always on the look out for new sounds to explore. If we make a beat and feel like it’s too similar to something we’ve already done, we scratch it. We want to create trends rather than doing the same thing over again.
You seem to really be into fashion, is your aesthetic something important?
C: Yeah, Cashmere is a tissue, we picked this name for a reason. To us, all forms of arts are connected. That’s why we pay attention to the photography, styling, and artistic direction of our music videos. B: When we finish a song, we want to share more than just the music. That’s why in our songs we leave long interludes, it’s for us to insert crazy visuals when we make the music video.
What do you think of the local scene?
B: I feel like there is something going on right now, there is a new vibe that’s developing. A scene that focuses more on the sound rather than the language, you know what I’m saying? We need to take advantage of our position as a bilingual city. Montreal is the only place in the world like that. C: We’re in North America, we’re lucky to have US rap influences so close to us. With US rap on one side and with the knowledge of what’s poppin in Europe, big things can happen.
What’s next for you?
B: A whole lot of singles, big features with European artists, visual projects, merch, etc.